Marmot Inc. Blog

Event sponsorship: A marketing yay or nay?

Event sponsorship: A marketing yay or nay?

CMO asked the experts if event sponsorship is still relevant to marketing strategy. Given marketing and brand strategy have evolved so much in the past five years, thanks mostly to technology and new metrics, is event sponsorship still relevant to marketers? CMO asked...

Why Your Customers Should Dictate Your Marketing Strategy

Why Your Customers Should Dictate Your Marketing Strategy

Digital Marketing services are forever expanding and it can be difficult for small businesses and start ups to prioritise where to focus their energy and budget to achieve the best results. Offerings such as Search Engine Marketing, Conversion Rate Optimisation, Social Media Marketing, Content Marketing are all fantastic services, but how do you know what is the right mix for your customers?
3 ‘Keep it Simple Stupid’ Ways to Ensure your Website Doesn’t Let You Down

3 ‘Keep it Simple Stupid’ Ways to Ensure your Website Doesn’t Let You Down

Digital Marketing services are forever expanding and it can be difficult for small businesses and start ups to prioritise where to focus their energy and budget to achieve the best results. Offerings such as Search Engine Marketing, Conversion Rate Optimisation, Social Media Marketing, Content Marketing are all fantastic services, but how do you know what is the right mix for your customers?
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