Marmot Inc. Blog

Event sponsorship: A marketing yay or nay?

Event sponsorship: A marketing yay or nay?

There is no doubt that marketing has changed rapidly in recent decades. One main reason for this is an advanced digital transformation and the continuous development of new technologies. Our way of communicating and our everyday lives have changed dramatically. We...

The Power of Building Brand Temple

The Power of Building Brand Temple

In an increasingly competitive, consumer-savvy marketplace, it’s the brands with a higher “purpose” that inevitably stand out from the crowd. So how can you build your “brand temple” to help create an “emotional connection” and build an authentic, loyal customer following?

Meet a CEO: Simon Marmot – Marmot Inc. Marketing

Meet a CEO: Simon Marmot – Marmot Inc. Marketing

I am a hybrid marketing guy which means I don’t just have an advertising agency, or client-side experience. I also have brand strategy, digital marketing and influencer marketing experience so when I get any kind of marketing challenge, I use all my “wonder twin” powers to give a robust recommendation and solution to the challenge at hand.

Delegating the vision: Why your marketing officer should steer the ship

Want more leads? Seven ways to make your video content work smarter

Before we even begin this topic, think about this for a second: great marketers only have two goals, and they are both completely intertwined. The first is to create an ‘emotional connection’ between the customer and the brand, which generates loyalty and trust. The second is to enable more products or services to be sold. So if you want customers to engage at a deeper level with your video content to ultimately grow sales, you need to always have these two fundamental premises in mind.

Marmot Inc. Named in Top 10 Influencer Marketing Agencies Down Under

Marmot Inc. Named in Top 10 Influencer Marketing Agencies Down Under

As with most of the Western World. Australian businesses have discovered the advantages of incorporating influencer marketing into to their marketing plans. It is no surprise that some specialist influencer marketing agencies have sprung up in Australia. Some traditional agencies have also added influencer marketing to the services they offer. Here is our guide to ten influencer agencies in Australia.

5 Hacks to Make Your Customer Stay on Your Website

5 Hacks to Make Your Customer Stay on Your Website

Digital Marketing services are forever expanding and it can be difficult for small businesses and start ups to prioritise where to focus their energy and budget to achieve the best results.

Offerings such as Search Engine Marketing, Conversion Rate Optimisation, Social Media Marketing, Content Marketing are all fantastic services, but how do you know what is the right mix for your customers?

Why Your Customers Should Dictate Your Marketing Strategy

Why Your Customers Should Dictate Your Marketing Strategy

Digital Marketing services are forever expanding and it can be difficult for small businesses and start ups to prioritise where to focus their energy and budget to achieve the best results.

Offerings such as Search Engine Marketing, Conversion Rate Optimisation, Social Media Marketing, Content Marketing are all fantastic services, but how do you know what is the right mix for your customers?

3 ‘Keep it Simple Stupid’ Ways to Ensure your Website Doesn’t Let You Down

3 ‘Keep it Simple Stupid’ Ways to Ensure your Website Doesn’t Let You Down

The businesses of today fully understand that when you build a website it is the calling card of the 21st century. But what many fail to understand is having “just a website” is not enough.

Many companies are wisely investing in techniques to drive traffic to their website centred around their content marketing strategy – using channels such as SEO, Google AdWords, and Facebook. What they are not paying attention to however, is the “conversion power” of their website.

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