Marmot Inc. Blog
Digital Marketing services are forever expanding and it can be difficult for small businesses and start ups to prioritise where to focus their energy and budget to achieve the best results.
Offerings such as Search Engine Marketing, Conversion Rate Optimisation, Social Media Marketing, Content Marketing are all fantastic services, but how do you know what is the right mix for your customers?
The businesses of today fully understand that when you build a website it is the calling card of the 21st century. But what many fail to understand is having “just a website” is not enough.
Many companies are wisely investing in techniques to drive traffic to their website centred around their content marketing strategy – using channels such as SEO, Google AdWords, and Facebook. What they are not paying attention to however, is the “conversion power” of their website.