Marmot Inc. Blog
Navigating the Three Stages of the Marketing Funnel: A Journey to Successful Sales
In the world of marketing, the sales funnel serves as a powerful metaphor for guiding potential customers on their journey towards making a purchase. It's not just a static structure; rather, it's a dynamic, ever-evolving entity that needs to be approached differently...
Event sponsorship: A marketing yay or nay?
I was lucky enough to co-contribute to this article in CMO that was published on 15th August, 2019 and written by Vanessa Mitchel, and here is an overview… Given marketing and brand strategy have evolved so much in the past five years, thanks mostly to technology and...
Digital Transformation: 5 Ways To Make It Successful at Board Level
There is no doubt that marketing has changed rapidly in recent decades. One main reason for this is an advanced digital transformation and the continuous development of new technologies. Our way of communicating and our everyday lives have changed dramatically. We...
Delegating the vision: Why your marketing officer should steer the ship
We’re increasingly transacting in a customer-first environment. So, if we’re serious about reaching more customers and growing our brands, why aren’t we giving more weight to our marketers’ ability to drive that growth at the boardroom table?
The Power of Building Brand Temple
In an increasingly competitive, consumer-savvy marketplace, it’s the brands with a higher “purpose” that inevitably stand out from the crowd. So how can you build your “brand temple” to help create an “emotional connection” and build an authentic, loyal customer following?
Seven Marketing Leadership Lessons From A Seasoned CMO
Simon Marmot is a veteran marketing leader, entrepreneur and founder of Sydney-based Marmot Inc. Marketing. In this guest post, Marmot reflects on three decades of learnings from his time in the marketing biz…
Meet a CEO: Simon Marmot – Marmot Inc. Marketing
I am a hybrid marketing guy which means I don’t just have an advertising agency, or client-side experience. I also have brand strategy, digital marketing and influencer marketing experience so when I get any kind of marketing challenge, I use all my “wonder twin” powers to give a robust recommendation and solution to the challenge at hand.
Want more leads? Seven ways to make your video content work smarter
Before we even begin this topic, think about this for a second: great marketers only have two goals, and they are both completely intertwined. The first is to create an ‘emotional connection’ between the customer and the brand, which generates loyalty and trust. The second is to enable more products or services to be sold. So if you want customers to engage at a deeper level with your video content to ultimately grow sales, you need to always have these two fundamental premises in mind.
7 Essential Tips for Successful Digital Transformation
In this article Simon Marmot, Marketing Head, Marmot Inc. Marketing takes a step back and looks at it holistically at seven essential tips for implementing a robust digital transformation strategy within your organization.
Seven tips to make your video content work smarter
This article about video content is a shorter summary as seen on Smart Company dated Thursday, June 6, 2019. Great marketers only have two targets, and they are both completely intertwined. First, to create an ‘emotional connection’ between the customer and the brand,...
6 Things You Need to Know Before Setting Up Your Automated Nurturing and Sales Email Sequence
Imagine having a sales rep working for you 24 hours a day who never forgets to make follow-up emails with potential clients. That’s what tools like Mailchimp or Active Campaign can do for you. Once your potential customer completes the form in exchange for...
Why Influencer Marketing Needs to Become Part of Your Brand Strategy in 2019
It is very common for a brand with a limited marketing budget to see investing in their brand strategy as a main business priority over direct response activity. But in a world where we are constantly bombarded with ‘targeted’...
How To Get Your Next Level Marketing On Using The Power of Emotional Connections
Hey all, I'm here in Brisbane, thought it'd be a good place to shoot some stuff. My hotel's back there.And today I wanted to talk about the power of emotional connections and how we as humans, we don't purchase products or services based...
Marmot Inc. Named in Top 10 Influencer Marketing Agencies Down Under
As with most of the Western World. Australian businesses have discovered the advantages of incorporating influencer marketing into to their marketing plans. It is no surprise that some specialist influencer marketing agencies have sprung up in Australia. Some traditional agencies have also added influencer marketing to the services they offer. Here is our guide to ten influencer agencies in Australia.
5 Hacks to Make Your Customer Stay on Your Website
Digital Marketing services are forever expanding and it can be difficult for small businesses and start ups to prioritise where to focus their energy and budget to achieve the best results.
Offerings such as Search Engine Marketing, Conversion Rate Optimisation, Social Media Marketing, Content Marketing are all fantastic services, but how do you know what is the right mix for your customers?
Why Your Customers Should Dictate Your Marketing Strategy
Digital Marketing services are forever expanding and it can be difficult for small businesses and start ups to prioritise where to focus their energy and budget to achieve the best results.
Offerings such as Search Engine Marketing, Conversion Rate Optimisation, Social Media Marketing, Content Marketing are all fantastic services, but how do you know what is the right mix for your customers?
3 ‘Keep it Simple Stupid’ Ways to Ensure your Website Doesn’t Let You Down
The businesses of today fully understand that when you build a website it is the calling card of the 21st century. But what many fail to understand is having “just a website” is not enough.
Many companies are wisely investing in techniques to drive traffic to their website centred around their content marketing strategy – using channels such as SEO, Google AdWords, and Facebook. What they are not paying attention to however, is the “conversion power” of their website.