Event sponsorship: A marketing yay or nay?

Event sponsorship: A marketing yay or nay?

There is no doubt that marketing has changed rapidly in recent decades. One main reason for this is an advanced digital transformation and the continuous development of new technologies. Our way of communicating and our everyday lives have changed dramatically. We...
The Power of Building Brand Temple

The Power of Building Brand Temple

In an increasingly competitive, consumer-savvy marketplace, it’s the brands with a higher “purpose” that inevitably stand out from the crowd. So how can you build your “brand temple” to help create an “emotional connection” and build an authentic, loyal customer...
Seven Marketing Leadership Lessons From A Seasoned CMO

Seven Marketing Leadership Lessons From A Seasoned CMO

Simon Marmot is a veteran marketing leader, entrepreneur and founder of Sydney-based Marmot Inc. Marketing. In this guest post, Marmot reflects on three decades of learnings from his time in the marketing biz… Ever wondered how some marketers hit the...
Meet a CEO: Simon Marmot – Marmot Inc. Marketing

Meet a CEO: Simon Marmot – Marmot Inc. Marketing

Hello, Simon! You are the CEO of Marmot Inc. Marketing. Can you tell us a bit about yourself and the business(es) you run? I am a hybrid marketing guy which means I don’t just have an advertising agency, or client-side experience. I also have brand strategy,...
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