Event sponsorship: A marketing yay or nay?

Event sponsorship: A marketing yay or nay?

I was lucky enough to co-contribute to this article in CMO that was published on 15th August, 2019 and written by Vanessa Mitchel, and here is an overview… Given marketing and brand strategy have evolved so much in the past five years, thanks mostly to technology and...
The Power of Building Brand Temple

The Power of Building Brand Temple

In an increasingly competitive, consumer-savvy marketplace, it’s the brands with a higher “purpose” that inevitably stand out from the crowd. So how can you build your “brand temple” to help create an “emotional connection” and build an authentic, loyal customer...
Seven Marketing Leadership Lessons From A Seasoned CMO

Seven Marketing Leadership Lessons From A Seasoned CMO

Simon Marmot is a veteran marketing leader, entrepreneur and founder of Sydney-based Marmot Inc. Marketing. In this guest post, Marmot reflects on three decades of learnings from his time in the marketing biz… Ever wondered how some marketers hit the...