Event sponsorship: A marketing yay or nay?

Event sponsorship: A marketing yay or nay?

I was lucky enough to co-contribute to this article in CMO that was published on 15th August, 2019 and written by Vanessa Mitchel, and here is an overview… Given marketing and brand strategy have evolved so much in the past five years, thanks mostly to technology and...
The Power of Building Brand Temple

The Power of Building Brand Temple

I was lucky enough to be able to write this article below that first appeared in Entrepreneur on 9th May 2019… In an increasingly competitive, consumer-savvy marketplace, it’s the brands with a higher “purpose” that inevitably stand out from the crowd. So how...
Seven Marketing Leadership Lessons From A Seasoned CMO

Seven Marketing Leadership Lessons From A Seasoned CMO

I was lucky enough to be able to co-contribute this article below that first appeared in B&T Magazine… Simon Marmot is a veteran marketing leader, entrepreneur and founder of Sydney-based Marmot Inc. Marketing. In this guest post, Marmot reflects on three...