by Marmot Inc. | Nov 23, 2023
In the world of marketing, the sales funnel serves as a powerful metaphor for guiding potential customers on their journey towards making a purchase. It’s not just a static structure; rather, it’s a dynamic, ever-evolving entity that needs to be approached...
by Marmot Inc. | Jul 12, 2020
I was lucky enough to co-contribute to this article in CMO that was published on 15th August, 2019 and written by Vanessa Mitchel, and here is an overview… Given marketing and brand strategy have evolved so much in the past five years, thanks mostly to technology and...
by Marmot Inc. | Oct 7, 2019
There is no doubt that marketing has changed rapidly in recent decades. One main reason for this is an advanced digital transformation and the continuous development of new technologies. Our way of communicating and our everyday lives have changed dramatically. We...
by Marmot Inc. | Oct 3, 2019
I was lucky enough to be able to write this article below that first appeared in SmartCompany on 13th August, 2019… We’re increasingly transacting in a customer-first environment. So, if we’re serious about reaching more customers and growing our brands, why...
by Marmot Inc. | Oct 3, 2019
I was lucky enough to be able to write this article below that first appeared in Entrepreneur on 9th May 2019… In an increasingly competitive, consumer-savvy marketplace, it’s the brands with a higher “purpose” that inevitably stand out from the crowd. So how...