Marmot Inc. in the Press

We’re increasingly transacting in a customer-first environment. So, if we’re serious about reaching more customers and growing our brands, why aren’t we giving more weight to our marketers’ ability to drive that growth at the boardroom table?

In an increasingly competitive, consumer-savvy marketplace, it’s the brands with a higher “purpose” that inevitably stand out from the crowd. So how can you build your “brand temple” to help create an “emotional connection” and build an authentic, loyal customer following?

Simon Marmot is a veteran marketing leader, entrepreneur and founder of Sydney-based Marmot Inc. Marketing. In this guest post, Marmot reflects on three decades of learnings from his time in the marketing biz…

I am a hybrid marketing guy which means I don’t just have an advertising agency, or client-side experience. I also have brand strategy, digital marketing and influencer marketing experience so when I get any kind of marketing challenge, I use all my “wonder twin” powers to give a robust recommendation and solution to the challenge at hand.

Before we even begin this topic, think about this for a second: great marketers only have two goals, and they are both completely intertwined. The first is to create an ‘emotional connection’ between the customer and the brand, which generates loyalty and trust. The second is to enable more products or services to be sold. So if you want customers to engage at a deeper level with your video content to ultimately grow sales, you need to always have these two fundamental premises in mind.

In this article Simon Marmot, Marketing Head, Marmot Inc. Marketing takes a step back and looks at it holistically at seven essential tips for implementing a robust digital transformation strategy within your organization.