by Marmot Inc. | Nov 23, 2023
In the world of marketing, the sales funnel serves as a powerful metaphor for guiding potential customers on their journey towards making a purchase. It’s not just a static structure; rather, it’s a dynamic, ever-evolving entity that needs to be approached...
by Marmot Inc. | Jul 12, 2020
I was lucky enough to co-contribute to this article in CMO that was published on 15th August, 2019 and written by Vanessa Mitchel, and here is an overview… Given marketing and brand strategy have evolved so much in the past five years, thanks mostly to technology and...
by Marmot Inc. | Oct 7, 2019
There is no doubt that marketing has changed rapidly in recent decades. One main reason for this is an advanced digital transformation and the continuous development of new technologies. Our way of communicating and our everyday lives have changed dramatically. We...
by Simon Marmot | Jul 3, 2019
This article about video content is a shorter summary as seen on Smart Company dated Thursday, June 6, 2019. Great marketers only have two targets, and they are both completely intertwined. First, to create an ‘emotional connection’ between the customer and the brand,...
by Simon Marmot | Jan 17, 2019
Imagine having a sales rep working for you 24 hours a day who never forgets to make follow-up emails with potential clients. That’s what tools like Mailchimp or Active Campaign can do for you. Once your potential customer completes the form in exchange for...
by Marmot Inc. | Dec 4, 2018
It is very common for a brand with a limited marketing budget to see investing in their brand strategy as a main business priority over direct response activity. But in a world where we are constantly bombarded with ‘targeted’ sales ads from brands, we are starting to...