5 Hacks to Make Your Customer Stay on Your Website
Studies have shown that only 55% of website visitors remain for about 15 seconds before deciding whether they’re enticed by the look of your brand enough to continue exploring your site. So, chances are, you’re going to need some great conversion tips for helping prospects remain on your website longer, thus heightening the chances they will make a transaction or purchase a service you’re offering. And, after employing some of these useful hacks, you’re sure to see an increase in your website’s traffic and repeat visitors.
Before you get started you first want to sign up for funnel tracking with a service such as Google Analytics. This will help you track your progress and see how your changes are affecting your conversions in any positive or negative way.
1. Tip one is to clean-up your overall design – LESS is MORE. On average, a web user spends less than five seconds on a site before they decide to stay or go. This is a very short window for keeping their attention. And, the best way to do that is by cleaning up your site’s design. Keep your site simple and clutter-free so it’s pleasant for users to look at it. When there are fewer things to look at users are more inclined to explore the items carefully and remain on the page longer. And, look at the area above the fold in both the desktop and mobile view to make sure users are instantly seeing the optimum parts of the page when they land on your sight. Put the most important information in this section on your website. Make sure your visitor’s eyes are directed to exactly what you want them to see – without the clutter.
2. Secondly, improve the overall readability of your pages. Pay careful attention to your headlines. Your headline is perhaps the single most important element of your landing page. Brainstorm several possibilities before choosing the strongest one. Does your headline include some reference as to where the visitor clicked from previously? Tie in your landing page with your ad or the user’s search for a seamless engagement.
Create a uniform look to all your pages so they flow easily, look professional, and well though-out. Uniformity will also make your site readable on all devices. Eliminate links that don’t serve a specific purpose from your landing pages. And, make the objective clear and obvious to avoid distracting the user. So staying as single minded as possible is the key here.
Make font sizes large enough for easy reading, but small enough to avoid unnecessary scrolling. And, choose a reader-friendly font such as Times New Roman or Calibri.
Break large paragraphs into easy to read blocks of text. Break articles into multiple sections, heading, paragraphs, bulleted lists, and most importantly, use lots of white space.
3. Third, add high quality images to your website. Images are the component which engages the reader and encourages them to read the surrounding text. Humans inherently prefer looking at images over text and websites are a perfect example of this characteristic. And, this is why some of the most popular websites use full screen background images on their landing pages.
Some of the best places to find high-quality images are ShutterStock, which charges a fee to use their images while other sites like Pixaby offer limited but high-quality, royalty-free images. They both have thousands of images, vectors, and illustrations for use on your website.
4. Fourth, optimize your images and add professional graphics. Before uploading an image to your website optimize it to a size that will allow your website to run at greater speed since most high-quality images are also hi-resolution images. This means they are larger in pixels, pixel density, and file size which will ultimately affect your website’s page speed if not resized. And, editing tools are available through applications such as Canva and PiktoChart for help with creating great graphics for a professional-looking website. Always experiment and test options such as colors, placement of items, product image size, and forms. You should never run out of things to tweak
5. The fifth tip is to create an interactive experience for users with videos. Thousands of hours are spent by users watching videos on YouTube each day which shows just how much users enjoy watching them. They are one of the most effective and engaging tools for keeping users on your website longer. Humans are visual, which means they would prefer to watch a video in most instances over reading, which is why YouTube is the 2nd biggest search engine on the planet these days.
About Marmot Inc. Marketing
Marmot Inc. Marketing a full-service marketing, digital and design agency. We create ’emotional connections’ to help you outsmart not outspend your competition. Via our strategy IP process, we help you create a bullet proof brand to help you differentiate your business to create the ‘marketing love’ you need fast track the decision-making process for your customers and create a raving fan base.
Simon has spent the last 25 years in advertising, marketing and sales and feels fortunate to have had many brand experiences from various sides of the fence that he draws upon each and every day – agency (Saatchis), client side, digital marketing, and has ran his own SME for the last 5 years.
If you have a marketing challenge you want to discuss then get in touch with me.