Event sponsorship: A marketing yay or nay?

Event sponsorship: A marketing yay or nay?

I was lucky enough to co-contribute to this article in CMO that was published on 15th August, 2019 and written by Vanessa Mitchel, and here is an overview… Given marketing and brand strategy have evolved so much in the past five years, thanks mostly to technology and...
Seven tips to make your video content work smarter

Seven tips to make your video content work smarter

This article about video content is a shorter summary as seen on Smart Company dated Thursday, June 6, 2019. Great marketers only have two targets, and they are both completely intertwined. First, to create an ‘emotional connection’ between the customer and the brand,...
5 Hacks to Make Your Customer Stay on Your Website

5 Hacks to Make Your Customer Stay on Your Website

Studies have shown that only 55% of website visitors remain for about 15 seconds before deciding whether they’re enticed by the look of your brand enough to continue exploring your site. So, chances are, you’re going to need some great conversion tips for helping...