In the world of marketing, the sales funnel serves as a powerful metaphor for guiding potential customers on their journey towards making a purchase. It’s not just a static structure; rather, it’s a dynamic, ever-evolving entity that needs to be approached...
I was lucky enough to co-contribute to this article in CMO that was published on 15th August, 2019 and written by Vanessa Mitchel, and here is an overview… Given marketing and brand strategy have evolved so much in the past five years, thanks mostly to technology and...
There is no doubt that marketing has changed rapidly in recent decades. One main reason for this is an advanced digital transformation and the continuous development of new technologies. Our way of communicating and our everyday lives have changed dramatically. We...
This article about video content is a shorter summary as seen on Smart Company dated Thursday, June 6, 2019. Great marketers only have two targets, and they are both completely intertwined. First, to create an ‘emotional connection’ between the customer and the brand,...
Hey all, I’m here in Brisbane, thought it’d be a good place to shoot some stuff. My hotel’s back there.And today I wanted to talk about the power of emotional connections and how we as humans, we don’t purchase products or services based on...