by Marmot Inc. | Nov 23, 2023
In the world of marketing, the sales funnel serves as a powerful metaphor for guiding potential customers on their journey towards making a purchase. It’s not just a static structure; rather, it’s a dynamic, ever-evolving entity that needs to be approached...
by Marmot Inc. | Jul 12, 2020
I was lucky enough to co-contribute to this article in CMO that was published on 15th August, 2019 and written by Vanessa Mitchel, and here is an overview… Given marketing and brand strategy have evolved so much in the past five years, thanks mostly to technology and...
