< Back to the\u00a0case studies<\/a><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row”][et_pb_column type=”3_4″][et_pb_image admin_label=”Image” src=”http:\/\/www.marmot.com.au\/wp-content\/uploads\/2016\/08\/port-ikea-1.jpg” show_in_lightbox=”off” url_new_window=”off” animation=”off” sticky=”off” use_overlay=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” alt=”Ikea Logo” title_text=”Ikea Logo”] [\/et_pb_image][et_pb_image admin_label=”Image” src=”http:\/\/www.marmot.com.au\/wp-content\/uploads\/2016\/08\/port-ikea-2.jpg” show_in_lightbox=”off” url_new_window=”off” animation=”off” sticky=”off” use_overlay=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” alt=”Ikea Blogger Outreach” title_text=”Ikea Blogger Outreach”] [\/et_pb_image][et_pb_image admin_label=”Image” src=”http:\/\/www.marmot.com.au\/wp-content\/uploads\/2016\/08\/port-ikea-3.jpg” show_in_lightbox=”off” url_new_window=”off” animation=”off” sticky=”off” use_overlay=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” alt=”Ikea Blogging Strategy” title_text=”Ikea Blogging Strategy”] [\/et_pb_image][et_pb_image admin_label=”Image” src=”http:\/\/www.marmot.com.au\/wp-content\/uploads\/2016\/08\/port-ikea-4.jpg” show_in_lightbox=”off” url_new_window=”off” animation=”off” sticky=”off” use_overlay=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” alt=”Ikea Content Influencer Campaign” title_text=”Ikea Content Influencer Campaign”] [\/et_pb_image][et_pb_image admin_label=”Image” src=”http:\/\/www.marmot.com.au\/wp-content\/uploads\/2016\/08\/port-ikea-5.jpg” show_in_lightbox=”off” url_new_window=”off” animation=”off” sticky=”off” use_overlay=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” alt=”Ikea Plege Blog” title_text=”Ikea Plege Blog”] [\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left”]<\/p>\n
Media Challenge<\/h4>\n
Increase exposure and engagement online of the \u201cTeddy \u2013 Make time for Living\u201d video that would support the national TV Campaign.<\/p>\n
Strategy<\/h4>\n
As a blogger outreach agency we connect brands with influential bloggers and their engaged communities. The Teddy Video is a 90 second piece about open plan living and is all about spending more time together as families<\/p>\n
We worked with a mix of 5 key bloggers in the Mum and Home style \/ interior design space. These bloggers shared their content and asked their audience to watch the video and comment with their stories about how they would like to share more time with their family and to integrate IKEA products into the conversation.<\/p>\n
Results<\/h4>\n
Massive engagement to build exposure of the campaign across all blogs. Amongst other favourable stats we achieved 857 genuine reader comments on posts and had a Facebook post reach of 256K.<\/p>\n
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