{"id":112,"date":"2016-08-04T11:08:28","date_gmt":"2016-08-04T11:08:28","guid":{"rendered":"http:\/\/www.marmot-hosting.com\/?post_type=project&p=112"},"modified":"2018-11-12T22:16:45","modified_gmt":"2018-11-12T22:16:45","slug":"oliving-by-hans-product-launch","status":"publish","type":"project","link":"https:\/\/www.marmot.com.au\/case-study\/oliving-by-hans-product-launch\/","title":{"rendered":"Primo Smallgoods Product Launch"},"content":{"rendered":"

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Oliving by Hans Product Launch<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″][et_pb_text background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n

< Back to the\u00a0case studies<\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”3_4″][et_pb_video src=”https:\/\/vimeo.com\/299834473″ _builder_version=”3.15″ \/][et_pb_image src=”http:\/\/www.marmot.com.au\/wp-content\/uploads\/2016\/08\/oliving-1.jpg” show_in_lightbox=”off” url_new_window=”off” animation=”off” sticky=”off” use_overlay=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” animation_style=”none” animation_duration=”1000ms” animation_intensity_slide=”50%” show_bottom_space=”on” \/][et_pb_image src=”http:\/\/www.marmot.com.au\/wp-content\/uploads\/2016\/08\/oliving-2.jpg” show_in_lightbox=”off” url_new_window=”off” animation=”off” sticky=”off” use_overlay=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” animation_style=”none” animation_duration=”1000ms” animation_intensity_slide=”50%” show_bottom_space=”on” \/][et_pb_image src=”http:\/\/www.marmot.com.au\/wp-content\/uploads\/2016\/08\/oliving-3.jpg” show_in_lightbox=”off” url_new_window=”off” animation=”off” sticky=”off” use_overlay=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” animation_style=”none” animation_duration=”1000ms” animation_intensity_slide=”50%” show_bottom_space=”on” \/][et_pb_image src=”http:\/\/www.marmot.com.au\/wp-content\/uploads\/2016\/08\/oliving-4.jpg” show_in_lightbox=”off” url_new_window=”off” animation=”off” sticky=”off” use_overlay=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” animation_style=”none” animation_duration=”1000ms” animation_intensity_slide=”50%” show_bottom_space=”on” \/][et_pb_image src=”http:\/\/www.marmot.com.au\/wp-content\/uploads\/2016\/08\/oliving-5.jpg” show_in_lightbox=”off” url_new_window=”off” animation=”off” sticky=”off” use_overlay=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” animation_style=”none” animation_duration=”1000ms” animation_intensity_slide=”50%” show_bottom_space=”on” \/][et_pb_image src=”http:\/\/www.marmot.com.au\/wp-content\/uploads\/2016\/08\/oliving-6.jpg” show_in_lightbox=”off” url_new_window=”off” animation=”off” sticky=”off” use_overlay=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” animation_style=”none” animation_duration=”1000ms” animation_intensity_slide=”50%” show_bottom_space=”on” \/][et_pb_image src=”http:\/\/www.marmot.com.au\/wp-content\/uploads\/2016\/08\/oliving-7.jpg” show_in_lightbox=”off” url_new_window=”off” animation=”off” sticky=”off” use_overlay=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” animation_style=”none” animation_duration=”1000ms” animation_intensity_slide=”50%” show_bottom_space=”on” \/][et_pb_video src=”https:\/\/vimeo.com\/299826191″ _builder_version=”3.15″ \/][et_pb_video src=”https:\/\/vimeo.com\/299833689″ _builder_version=”3.15″ \/][et_pb_video src=”https:\/\/vimeo.com\/299849048″ _builder_version=”3.15″ \/][\/et_pb_column][et_pb_column type=”1_4″][et_pb_text background_layout=”light” text_orientation=”left” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n

Content Influencer Campaign –\u00a0Sells out in the first week in Woolworths!<\/h4>\n

Check out our Youtube channel here<\/a><\/strong> to view the Campaign Videos<\/p>\n

Product Premise<\/h4>\n

First in market, product differentiation \u2013 A range of smallgoods that have a reduced amount of saturated fats with added Olive Oil to give customers a \u2018tastier\u2019 and \u2018healthier\u2019 option<\/p>\n

Media Challenge<\/h4>\n

How do we successfully launch this product nationally in a crowded market place capitalising on the YouTube creators and Blogger Influencer communities around Australia? How do we tap into their existing and trusted engagement of their audiences?<\/p>\n

Strategy<\/h4>\n

Leading YouTube creators and blogger influencers combine to create a unique multi-channel product launch for Oliving by Hans.<\/p>\n

Our content influencer campaign works across multiple marketing channels to tell three distinct brand stories about the Hans new range, Harnessing the power of social media, Marmot Inc. orchestrated three episodes \u2013 in Melbourne, Brisbane and Sydney for small groups of bloggers \u2013 each featuring a different chef\/ renowned food Vlogger and each using the Oliving by Hans range in a live cooking experience.<\/p>\n

Chefs include some of Australia\u2019s most sought-after Vloggers, including Jason Pinder from the Simple Cooking Channel (630,000 YouTube subscribers), Bridget Davis (who made Huffington Post\u2019s top 10 Twitter chefs with a Google+ audience of more than 720,000 subscribers), Nicko\u2019s Kitchen (one of the top 10 food Vloggers in the world with 806,000 YouTube subscribers), and SAHM, one of the leading mum blog communities in Australia boasting fantastic engagement on Facebook.<\/p>\n

Following the event, bloggers were given a goodie bag of Oliving products and were asked to create their own recipes at home and blog about the results. A video of their event experience was also provided to embed in their post.<\/p>\n

By combining their forces, this ground-breaking campaign lets Vloggers and Bloggers tell the Oliving by Hans story their own unique way \u2013 adding new dimensions to content creation and giving an authentic voice and distribution to the brand\u2019s marketing mix.<\/p>\n

Results<\/h4>\n

First week in Woolworths they sold out! Over 220,000 video views across the suite of videos created. Massive engagement to build exposure of the new product across all blogs using a cross section of targeted verticals \u2013 Mums, Foodies, and Lifestyle genres.<\/p>\n

Amongst other favourable stats we achieved over 200,000 Facebook reach amongst our key target audience with hundreds of genuine reader comments on blogs all having an online conversation about the recipe and product.<\/p>\n

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Oliving by Hans Product Launch < Back to the\u00a0case studies Content Influencer Campaign –\u00a0Sells out in the first week in Woolworths! Check out our Youtube channel here to view the Campaign Videos Product Premise First in market, product differentiation \u2013 A range of smallgoods that have a reduced amount of saturated fats with added Olive […]<\/p>\n","protected":false},"author":1,"featured_media":173,"comment_status":"open","ping_status":"open","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Oliving by Hans Product Launch | Marmot Inc. Digital Marketing Agency","_seopress_titles_desc":"Marmot Inc. | How did we successfully launch this product called Oliving by Hans nationally in a crowded market place? Check it out.","_seopress_robots_index":"","_et_pb_use_builder":"on","_et_pb_old_content":"

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