{"id":3128,"date":"2019-01-17T09:25:28","date_gmt":"2019-01-17T09:25:28","guid":{"rendered":"https:\/\/www.marmot.com.au\/?p=3128"},"modified":"2019-02-04T03:22:32","modified_gmt":"2019-02-04T03:22:32","slug":"setting-up-your-automated-nurturing-and-sales-email-sequence-email-marketing","status":"publish","type":"post","link":"https:\/\/www.marmot.com.au\/setting-up-your-automated-nurturing-and-sales-email-sequence-email-marketing\/","title":{"rendered":"6 Things You Need to Know Before Setting Up Your Automated Nurturing and Sales Email Sequence"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.marmot.com.au\/wp-content\/uploads\/2019\/01\/at-sign-email-marketing-1024x1024.png\" alt=\"https:\/\/pixabay.com\/de\/at-zeichen-email-nachrichten-e-mail-1083508\/\" class=\"wp-image-3160\" srcset=\"https:\/\/www.marmot.com.au\/wp-content\/uploads\/2019\/01\/at-sign-email-marketing-1024x1024.png 1024w, https:\/\/www.marmot.com.au\/wp-content\/uploads\/2019\/01\/at-sign-email-marketing-150x150.png 150w, https:\/\/www.marmot.com.au\/wp-content\/uploads\/2019\/01\/at-sign-email-marketing-300x300.png 300w, https:\/\/www.marmot.com.au\/wp-content\/uploads\/2019\/01\/at-sign-email-marketing-768x768.png 768w, https:\/\/www.marmot.com.au\/wp-content\/uploads\/2019\/01\/at-sign-email-marketing-610x610.png 610w, https:\/\/www.marmot.com.au\/wp-content\/uploads\/2019\/01\/at-sign-email-marketing-1080x1080.png 1080w, https:\/\/www.marmot.com.au\/wp-content\/uploads\/2019\/01\/at-sign-email-marketing.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Imagine having a sales rep working for you 24 hours a day who never forgets to make follow-up emails with potential clients.&nbsp; That\u2019s what tools like Mailchimp or Active Campaign can do for you.&nbsp; Once your potential customer completes the form in exchange for the lead magnet they can be placed automatically in your email autoresponder sequence to receive a series of emails intended to nurture, educate, and ultimately help them decide to do business with you.&nbsp; It\u2019s not as much work as one would think to set up your own automated nurturing and sales email sequence.&nbsp; Here we listed six things you need to know before setting one up:<\/p>\n\n\n\n<p>1.<strong>&nbsp;Your email sequence shouldn\u2019t be like a sales pitch.<\/strong>&nbsp; It should not only talk about your company and your products, it should offer relevant and valuable content to your lead in order to nurture them.&nbsp; Your potential customers can find your sales messaging and products suite online and in the store.&nbsp; They want you to send them emails that can benefit them in some way, and that create a positive attitude towards your business.<\/p>\n\n\n\n<p><strong>2. Empower your potential customer.<\/strong>&nbsp; Your automated emails should be customer-centred and give them a good feeling with a view of creating an \u2018emotional connection\u2019.&nbsp; Your emails should therefore be personalised and helpful to your customer \u2013 otherwise your emails won\u2019t be read very quickly or at all.&nbsp; It\u2019s all about content and benefits \u2013 use that to improve your conversion rate.<\/p>\n\n\n\n<ul class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.marmot.com.au\/wp-content\/uploads\/2019\/01\/grow-email-marketing-1024x512.jpg\" alt=\"https:\/\/pixabay.com\/de\/wachsen-aufbl%C3%BChen-zeitraffer-73353\/\" data-id=\"3172\" data-link=\"https:\/\/www.marmot.com.au\/?attachment_id=3172\" class=\"wp-image-3172\" srcset=\"https:\/\/www.marmot.com.au\/wp-content\/uploads\/2019\/01\/grow-email-marketing-1024x512.jpg 1024w, https:\/\/www.marmot.com.au\/wp-content\/uploads\/2019\/01\/grow-email-marketing-300x150.jpg 300w, https:\/\/www.marmot.com.au\/wp-content\/uploads\/2019\/01\/grow-email-marketing-768x384.jpg 768w, https:\/\/www.marmot.com.au\/wp-content\/uploads\/2019\/01\/grow-email-marketing-610x305.jpg 610w, https:\/\/www.marmot.com.au\/wp-content\/uploads\/2019\/01\/grow-email-marketing-1080x540.jpg 1080w, https:\/\/www.marmot.com.au\/wp-content\/uploads\/2019\/01\/grow-email-marketing.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul>\n\n\n\n<p><strong>3. Be aware of different triggers.<\/strong> &nbsp;There are several different occasions to send your customers an email \u2013 it starts from introducing the company, following up on a missed purchase (abandoned cart), offering content to a specific pre-defined problem, where they can go to special after-sales page for a follow service.&nbsp; Map out all the different occasions for your business that would call for an email follow up.&nbsp; Think about pre, during and post-sales.&nbsp; What emails would make sense for recently converted leads?&nbsp; What kind of emails make sense after they make their first purchase with your business?&nbsp; Make a list and write out various emails that can be sent out automatically that fit your customers current and future situations best. <\/p>\n\n\n\n<p><strong>4. Review the performance of your automated emails on regular basis.<\/strong>&nbsp; Your strategy for emails could be perfect already, but it\u2019s more likely that you have some flaws that you might want to change in time.&nbsp; Analyse regularly how well your emails perform and try to improve them continuously.&nbsp; No strategy can be truly effective without regular review and adjustments.&nbsp; Make the most out of your automated nurturing and sales email sequence.&nbsp; Most importantly use the data to help inform your future business decisions.&nbsp; Track what is working and what is not and go forth and conquer!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.marmot.com.au\/wp-content\/uploads\/2019\/01\/ask-email-marketing-1024x682.jpg\" alt=\"https:\/\/pixabay.com\/de\/fragen-anmelden-design-kreative-2341784\/\" class=\"wp-image-3174\" srcset=\"https:\/\/www.marmot.com.au\/wp-content\/uploads\/2019\/01\/ask-email-marketing-1024x682.jpg 1024w, https:\/\/www.marmot.com.au\/wp-content\/uploads\/2019\/01\/ask-email-marketing-300x200.jpg 300w, https:\/\/www.marmot.com.au\/wp-content\/uploads\/2019\/01\/ask-email-marketing-768x512.jpg 768w, https:\/\/www.marmot.com.au\/wp-content\/uploads\/2019\/01\/ask-email-marketing-610x407.jpg 610w, https:\/\/www.marmot.com.au\/wp-content\/uploads\/2019\/01\/ask-email-marketing-1080x720.jpg 1080w, https:\/\/www.marmot.com.au\/wp-content\/uploads\/2019\/01\/ask-email-marketing.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>5. Don\u2019t make the content too narrow.<\/strong>&nbsp; If your customer prospect downloaded your free social media post planning template, you might think sending them emails on social media marketing would do the job.&nbsp; But just think about yourself:&nbsp; Are you only interested in one topic, or do you operate across different fields and like to hear about more than one of them?&nbsp; You\u2019d probably chose the latter version, and so would your customers.&nbsp; Think about other related fields that are probably also within the area of interest of your lead.&nbsp; People interested in social media marketing might also want to know more about lead generation and customer complaint management.&nbsp; Offer a better variety of topics, and you won\u2019t lose your lead\u2019s interest. <\/p>\n\n\n\n<p><strong>6. Ask your customers what they\u2019d like to read about.<\/strong>&nbsp; You can only assume your leads\u2019 interests to a certain extent, but everything beyond that is uncertain.&nbsp; Send out emails asking about their interests or something about their biggest challenges within your field.&nbsp; If you follow up on that challenge regularly, you can personalise their experience while letting your sales go through the ceiling.&nbsp; After all:&nbsp; It never hurts to ask. <\/p>\n\n\n\n<p>Converting leads into sales isn\u2019t a particularly easy task, and there are several options for getting it done.&nbsp; Automated nurturing and sales email sequences are one good way to make your sales explode by not spending too much effort on it.&nbsp; Well prepared and regularly reviewed, email sequences drive and keep customers in your business\u2019s sales pool.&nbsp; Have you already worked with email sequences?&nbsp;Your Digital Marketing Agency partner or Marketing Consultant should be helping you set this lead nurture funnel up using digital best practice insights as described in this article.  How have your experiences been so far?&nbsp; I\u2019m curious about what you have to say about this topic so FB DM me on <a href=\"https:\/\/www.facebook.com\/MarmotMarketing\/\">https:\/\/www.facebook.com\/MarmotMarketing\/<\/a> or email me on <a href=\"mailto:simon@marmot.com.au\">simon@marmot.com.au<\/a><\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Imagine having a sales rep working for you 24 hours a day who never forgets to make follow-up emails with potential clients.&nbsp; That\u2019s what tools like Mailchimp or Active Campaign can do for you.&nbsp; Once your potential customer completes the form in exchange for the lead magnet they can be placed automatically in your email [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"We are giving you the best tips on how to set up automated nurturing and sales email sequence essential in nurturing your leads for your business. ","_seopress_robots_index":"","_et_pb_use_builder":"off","_et_pb_old_content":"<!-- wp:image {\"id\":3136} -->\n<figure class=\"wp-block-image\"><img src=\"https:\/\/www.marmot.com.au\/wp-content\/uploads\/2019\/01\/at-sign-1083508_1280-1024x1024.png\" alt=\"Pixabay Email at Icon\" class=\"wp-image-3136\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Imagine having a sales rep working for you 24 hours a day who never forgets to make follow-up emails with potential clients.\u00a0 That\u2019s what tools like Mailchimp or Active Campaign can do for you.\u00a0 Once your potential customer completes the form in exchange for the lead magnet they can be placed automatically in your email autoresponder sequence to receive a series of emails intended to nurture, educate, and ultimately help them decide to do business with you.\u00a0 It\u2019s not as much work as one would think to set up your own automated nurturing and sales email sequence.\u00a0 Here we listed six things you need to know before setting one up:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>1.<strong>&nbsp;Your email sequence shouldn\u2019t be like a sales pitch.<\/strong>&nbsp; It should not only talk about your company and your products, it should offer relevant and valuable content to your lead in order to nurture them.&nbsp; Your potential customers can find your sales messaging and products suite online and in the store.&nbsp; They want you to send them emails that can benefit them in some way, and that create a positive attitude towards your business.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>2. Empower your potential customer.<\/strong>&nbsp; Your automated emails should be customer-centred and give them a good feeling with a view of creating an \u2018emotional connection\u2019.&nbsp; Your emails should therefore be personalised and helpful to your customer \u2013 otherwise your emails won\u2019t be read very quickly or at all.&nbsp; It\u2019s all about content and benefits \u2013 use that to improve your conversion rate.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:gallery {\"ids\":[3141]} -->\n<ul class=\"wp-block-gallery columns-1 is-cropped\"><li class=\"blocks-gallery-item\"><figure><img src=\"https:\/\/www.marmot.com.au\/wp-content\/uploads\/2019\/01\/grow-73353_1280-1-1024x512.jpg\" alt=\"\" data-id=\"3141\" data-link=\"https:\/\/www.marmot.com.au\/?attachment_id=3141\" class=\"wp-image-3141\"\/><figcaption><a href=\"https:\/\/pixabay.com\/de\/wachsen-aufbl%C3%BChen-zeitraffer-73353\/\">https:\/\/pixabay.com\/de\/wachsen-aufbl%C3%BChen-zeitraffer-73353\/<\/a><\/figcaption><\/figure><\/li><\/ul>\n<!-- \/wp:gallery -->\n\n<!-- wp:paragraph -->\n<p><strong>3. Be aware of different triggers.<\/strong> &nbsp;There are several different occasions to send your customers an email \u2013 it starts from introducing the company, following up on a missed purchase (abandoned cart), offering content to a specific pre-defined problem, where they can go to special after-sales page for a follow service.&nbsp; Map out all the different occasions for your business that would call for an email follow up.&nbsp; Think about pre, during and post-sales.&nbsp; What emails would make sense for recently converted leads?&nbsp; What kind of emails make sense after they make their first purchase with your business?&nbsp; Make a list and write out various emails that can be sent out automatically that fit your customers current and future situations best. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>4. Review the performance of your automated emails on regular basis.<\/strong>&nbsp; Your strategy for emails could be perfect already, but it\u2019s more likely that you have some flaws that you might want to change in time.&nbsp; Analyse regularly how well your emails perform and try to improve them continuously.&nbsp; No strategy can be truly effective without regular review and adjustments.&nbsp; Make the most out of your automated nurturing and sales email sequence.&nbsp; Most importantly use the data to help inform your future business decisions.&nbsp; Track what is working and what is not and go forth and conquer!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>5. Don\u2019t make the content too narrow.<\/strong>&nbsp; If your customer prospect downloaded your free social media post planning template, you might think sending them emails on social media marketing would do the job.&nbsp; But just think about yourself:&nbsp; Are you only interested in one topic, or do you operate across different fields and like to hear about more than one of them?&nbsp; You\u2019d probably chose the latter version, and so would your customers.&nbsp; Think about other related fields that are probably also within the area of interest of your lead.&nbsp; People interested in social media marketing might also want to know more about lead generation and customer complaint management.&nbsp; Offer a better variety of topics, and you won\u2019t lose your lead\u2019s interest. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":3142,\"align\":\"center\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/www.marmot.com.au\/wp-content\/uploads\/2019\/01\/ask-2341784_1280-1024x682.jpg\" alt=\"\" class=\"wp-image-3142\"\/><figcaption><a href=\"https:\/\/pixabay.com\/de\/fragen-anmelden-design-kreative-2341784\/\">https:\/\/pixabay.com\/de\/fragen-anmelden-design-kreative-2341784\/<\/a><\/figcaption><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p><strong>6. Ask your customers what they\u2019d like to read about.<\/strong>&nbsp; You can only assume your leads\u2019 interests to a certain extent, but everything beyond that is uncertain.&nbsp; Send out emails asking about their interests or something about their biggest challenges within your field.&nbsp; If you follow up on that challenge regularly, you can personalise their experience while letting your sales go through the ceiling.&nbsp; After all:&nbsp; It never hurts to ask. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Converting leads into sales isn\u2019t a particularly easy task, and there are several options for getting it done.&nbsp; Automated nurturing and sales email sequences are one good way to make your sales explode by not spending too much effort on it.&nbsp; Well prepared and regularly reviewed, email sequences drive and keep customers in your business\u2019s sales pool.&nbsp; Have you already worked with email sequences?&nbsp; How have your experiences been so far?&nbsp; I\u2019m curious about what you have to say about this topic so FB DM me or email me on <a href=\"mailto:simon@marmot.com.au\">simon@marmot.com.au.<\/a><\/p>\n<!-- \/wp:paragraph -->","_et_gb_content_width":"","footnotes":""},"categories":[37,51,50,43],"tags":[49,45,48],"_links":{"self":[{"href":"https:\/\/www.marmot.com.au\/wp-json\/wp\/v2\/posts\/3128"}],"collection":[{"href":"https:\/\/www.marmot.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marmot.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marmot.com.au\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marmot.com.au\/wp-json\/wp\/v2\/comments?post=3128"}],"version-history":[{"count":0,"href":"https:\/\/www.marmot.com.au\/wp-json\/wp\/v2\/posts\/3128\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marmot.com.au\/wp-json\/wp\/v2\/media?parent=3128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marmot.com.au\/wp-json\/wp\/v2\/categories?post=3128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marmot.com.au\/wp-json\/wp\/v2\/tags?post=3128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}