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Project Background

Since 1960 the Invast Group has been providing sophisticated individual investors, Institutional investors, hedge funds and global brokerage firms with innovative, reliable access to the full spectrum of global financial markets.

Invast was and still is the largest Forex provider in Japan and had never set up an office anywhere outside of the country until 2014, when we were tasked with developing a complete brand re-invention and launch into the Australian market.

Project Scope

With literally a blank piece of paper to do whatever we felt was right for the brand based on our understanding of the Australian audience and their trading insights. From the ground up we built the brand DNA and foundation that became the successful brand across all touch points for the launch into the Australian market.

We developed the brand strategy leading to a powerful positioning in the market. New website design, look and feel, logo, iconography, collaterals, etc.

“At Invast, our Japanese heritage infuses everything we do, ensuring we stay at the cutting edge of technology and best practice, while maintaining a strong culture embodying a dedication to service, diligence and forward thinking.”