BOSTES: Brand Transformation & Strategic Rebrand
1 January 2014 marked the creation of the Board of Studies, Teaching and Educational Standards (BOSTES), an organisation merging the Board of Studies NSW and the NSW Institute of Teachers. BOSTES provides educators, students and the community with standards in curriculum, regulation and education to support better teaching and deliver higher student achievement.
This new organisation provided the impetus for a new brand and brand guidelines for how we present the organisation online and offline.
We were lucky enough to be a part of this exciting project. We took the stakeholders of the brand right through the strategic brand re-creation process, which formed the basis of the creative brief. Our remit was to completely transform both businesses as a new merged entity into a contemporary and approachable brand right across the board that effects several stakeholders – Teachers, Schools, students and community groups. The results speak for themselves.