AVANSER Brand Re-Launch
Call Tracking – Industry Brand re-development and re-launch to modernise the brand across the board – Corporate identity, tagline, new website, tone of voice, brochures, sales collaterals, audience segmentation & product rationalisation.
AVANSER offers a suite of clever call tracking and business tools to give businesses big and small greater transparency with their marketing spend to ultimately deliver more customers, greater sales with a lower CPA (Cost per Acquisition per customer). AVANSER are the leading call tracking company in Asia Pacific and have recently been given the Google seal of approval as an official Google call tracking partner in the region.
Before we got involved, AVANSER’s corporate image looked like it was from the 90’s. As the leading company in their category they needed a facelift so they can start acting like the leaders they are. We took them on a strategic marketing journey through a workshop with the directors to get to the core truth of what their brand stands for. We then brought this to life right across their business in a fresh, contemporary and engaging way to tell the AVANSER story.